TECHNICAL MARKETING · PRODUCT STORYTELLING · MULTI-CHANNEL EXECUTION

Complex products.
Clear stories.

A multidisciplinary marketer with a biochemistry background who transforms complex ideas into campaigns, content and experiences people understand.

Positioning & messaging Technical content Launch communications Community & events Hands-on execution
Eunjee Choi smiling in a layered watercolor and paper portrait frame science-trained story-led people-first
UC BerkeleyMolecular & Cell Biology + Data Science
13 yearsHelping students master STEM, reading and writing
BilingualKorean + English
PRODUCTGTMRESEARCHPRCREATORSEVENTSCONTENTEDUCATION
PRODUCT & GTMPOMERIUM · B2B CYBERSECURITY

Pomerium

From technical product
to market-ready story.

THE PRODUCT

An open-source identity-aware proxy that secures internal applications and servers by continuously verifying identity and context.

MY ROLE

Technical content, product storytelling, campaigns, events and GTM execution.

WHO I WORKED WITH

Product, engineering, sales, marketing leadership and developer advocacy.

$1.5M+influenced pipelineMarketing + events
29technical articlesSecurity + infrastructure + AI
5major launches supported

MULTI-CHANNEL GTM EXECUTION

Carry the story across every channel.

Turned product updates and technical expertise into launch posts, newsletters, changelogs, video and events.

Social + emailWrote, edited and published LinkedIn posts; wrote, designed and distributed newsletters.

Product + videoWrote, edited, published and promoted changelogs; edited long-form webinars into short clips.

Live eventsPlanned and coordinated company participation and staffed programs in person.Black Hat · KubeCon · SCaLE · AI Engineer World’s Fair

CHANGELOG
LinkedInPomerium launch post on LinkedIn
▶  YouTube ShortsPomerium technical short-form video collection
LinkedIn LivePomerium webinar promotion on LinkedIn
XPomerium in-person event and technical content promoted on X
▶  YouTube webinarPomerium webinar published on YouTube
CONTENTSHORT-FORM · LONG-FORM · WRITTEN

Hands-on content execution.

Experienced on both sides of the brief: corporate marketing and content creation.

TikTok · Instagram · YouTube · LinkedIn

1.9M
Trending format
1.1M
Commentary
78.6K
Cultural education
63K
Trending format
56K
Informational content
7K
Product Review
5K
Event vlog
Visual feed
PUBLIC RELATIONSGAMING · MEDIA · CREATORS

Press, creator relations,
launches and events.

Riot Games · Garena · Daybreak · IO Interactive · Curve Games

75+releases & pitches
500+media & creator contacts
40+coverage reports
3.5M UMVWccftech article for a Lord of the Rings Online community giveaway
COMMUNITY GIVEAWAYS
505K UMVDot LA coverage of a Riot Games partnership
CORPORATE PR
14.8M UMVPC Gamer interview coverage
MEDIA INTERVIEW
174M UMVCrunchyroll announcement coverage
ANNOUNCEMENT
3.16M UMVDestructoid game review coverage
REVIEW
PROGRAMS & EVENTSCREATORS · PROGRAMS · CULTURE

Bringing brands, creators and cultures together.

REACH

Managed communications and operations for a 2,500+ Gen Z university creator network.

Creator programsMarket researchPREvent operations
75+universities in the network
1,500students surveyed across 100+ universities
125person holiday gifting suite

THE ASIA FOUNDATION × U.S. EMBASSY SEOUL

Built and operated a flagship four-city U.S. cultural exchange program for 13 Korean creators.

Program planningLogisticsOn-site operationsBilingual interpretation
30+events programmed
10M+audience following
16days of programming
EDUCATIONFOUNDER + EDUCATOR

Education and Entrepreneurship

Designed curriculum, taught, marketed and operated an independent practice spanning STEM, reading, writing and standardized testing.

Curriculum designTeachingOperationsBusiness growth
200+students
+260%annual revenue growthYear 1 to year 2
13years teaching
70+books curated
EXAMPLE COURSE MATERIAL

The Little Prince

Reading + discussion

Crying in H Mart

Writing + rhetoric
TOOLBOXPLATFORMS USED TO BUILD THE WORK

Tools and platforms